Hispanic News Media: FACT SHEET.
The Hispanic news media market in the U.S. speaks to a major portion of the country – as of 2014, there are 55 million Hispanics in the U.S., making up 17% of the total population. Because the number of immigrant arrivals from Latin America has slowed, the population is becoming increasingly U.S.-born, and a majority of Hispanics (62%) either mainly speak English or are bilingual.
Likely tied to these changes, the news media geared towards this population is also in a state of flux. After many mainstream English-language news organizations crowded into the Hispanic market over the last decade, often by launching separate Hispanic-oriented outlets, they hit hurdles in 2014, including the closing of both NBCLatino.com and CNN Latino. Also, Fusion – a cable network owned by Univision – shifted its target audience from Hispanics to Millennials. In 2015, Hispanic-focused outlets made little progress in growing their audiences, and some saw some further setbacks. For instance, MundoFox’s news division shuttered when Fox sold its stake in the venture.
While domestic news outlets struggle to successfully target the Hispanic population in the U.S., U.S. Hispanic viewers are receiving content from foreign outlets with focuses in Latin America – this includes Azteca America, the network owned by the Mexican company TV Azteca, and Mexican mass media company Televisa. At the same time, branches of mainstream domestic news organizations such as the New York Times’ new Spanish-language site based in Mexico City and CNN en Español cover news in both the U.S. and Latin America.
Meanwhile, established domestic Hispanic news media and traditional platforms – such as daily newspapers – struggled in 2015, alongside the rest of the mainstream media. Print circulation at daily newspapers declined. Univision, the largest Hispanic organization in television news, suffered viewership losses for some of its key news programs for the second year in a row, and local affiliate viewership dropped in all key time slots. Revenue at Univision also fell slightly in 2015 after advertising windfalls brought by the World Cup the year before.
Newer platforms and smaller organizations focused on the Latino community, on the other hand, fared better by a variety of measures. Smaller weekly and semiweekly print papers had a brighter year than dailies in terms of circulation changes: Almost half of the 25 weeklies and semi-weeklies studied by Pew Research Center increased circulation year-over-year. Meanwhile, the two dailies whose print circulation dropped most dramatically both saw increases in online traffic. Telemundo – the second largest Spanish-language TV news outlet in the U.S. – gained digital audiences, driven by a large increase in their mobile traffic, and saw increases in average viewership for its flagship news program.
Likely tied to these changes, the news media geared towards this population is also in a state of flux. After many mainstream English-language news organizations crowded into the Hispanic market over the last decade, often by launching separate Hispanic-oriented outlets, they hit hurdles in 2014, including the closing of both NBCLatino.com and CNN Latino. Also, Fusion – a cable network owned by Univision – shifted its target audience from Hispanics to Millennials. In 2015, Hispanic-focused outlets made little progress in growing their audiences, and some saw some further setbacks. For instance, MundoFox’s news division shuttered when Fox sold its stake in the venture.
While domestic news outlets struggle to successfully target the Hispanic population in the U.S., U.S. Hispanic viewers are receiving content from foreign outlets with focuses in Latin America – this includes Azteca America, the network owned by the Mexican company TV Azteca, and Mexican mass media company Televisa. At the same time, branches of mainstream domestic news organizations such as the New York Times’ new Spanish-language site based in Mexico City and CNN en Español cover news in both the U.S. and Latin America.
Meanwhile, established domestic Hispanic news media and traditional platforms – such as daily newspapers – struggled in 2015, alongside the rest of the mainstream media. Print circulation at daily newspapers declined. Univision, the largest Hispanic organization in television news, suffered viewership losses for some of its key news programs for the second year in a row, and local affiliate viewership dropped in all key time slots. Revenue at Univision also fell slightly in 2015 after advertising windfalls brought by the World Cup the year before.
Newer platforms and smaller organizations focused on the Latino community, on the other hand, fared better by a variety of measures. Smaller weekly and semiweekly print papers had a brighter year than dailies in terms of circulation changes: Almost half of the 25 weeklies and semi-weeklies studied by Pew Research Center increased circulation year-over-year. Meanwhile, the two dailies whose print circulation dropped most dramatically both saw increases in online traffic. Telemundo – the second largest Spanish-language TV news outlet in the U.S. – gained digital audiences, driven by a large increase in their mobile traffic, and saw increases in average viewership for its flagship news program.
OTHER INFORMATION. |
The national hispanic media is all about a media advocacy and a civil right organization. and also thehispanic new media include media profile target. including TELEVISION, RADIO, NEWSPAPER, CONSUMER AND BUSINESS PUBLICATIONS. It is to broadly refers to the people, nations, and cultures that have a historical link.
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There are four U.S. Hispanic newspapers listed in the Editor and Publisher DataBook as “daily” – three of these – El Diario La Prensa, El Nuevo Herald and La Opinion – have data audited by the Alliance for Audited Media.1 For all three of these, circulation fell for the second year in a row – in the midst of a year that showed declines in major English-language daily newspapers as well.
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-Ma. Pearl Anyayahan